At Belle Femme, we provide our customers with an expert and unique fitting service without the use of the traditional tape measure. We have trained in the UK under the renowned Lindsey Brown – one of a handful of people worldwide to have a Masters Research Degree in Bra Design and Manufacture.

Consider the fact that the body is elastic, whereas a tape measure is static. A tape measure cannot measure volume, so it is essential that anyone advising women on wearing the correct fitting bra learns how to assess and fit – as we do – without a tape measure.

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